Commerce and retail media networks are growing fast, but many are still under-monetizing their owned assets. Meanwhile, brands are making budget decisions based on rate cards that may not reflect actual media value, and agencies are caught in the middle. In this roundtable, we'll explore where value is commonly missed on all sides: how networks can quantify and surface new revenue opportunities, and what brands and agencies need to see before they'll commit more spend. Expect a candid, numbers-driven conversation about what fair looks like—and who decides.